In the movie Big with Tom Hanks magically turning into a brilliant product researcher from being a child just overnight! The movie illustrated several ways that research was done. "Unfortunately , theres no magic solution to orientation based conflict. If you've established a trusting relationship, trying to appreciate each others perspectives is the path to conflict resolution." (Market Research For Dummies, Pg. 75)The movie shows many examples of Tom Hanks trying out the products, I remember this was so exciting, it brought ideas to television no one ever really thought of as a majorly fun job to have as a researcher. Although Tom Hanks was acting as a grown up in the movie his child like mind set helped him be a kid again and think like one, which in marketers eyes this was great to be in the actual mind of a child. This would allow them to get accurate data and research as needed. "It is also critical that you remember the research benefactors : your business and it's customers." (Marketing Research for Dummies, Pg. 75) With Tom Hanks still having child like mindset it was perfect. The movie did a great job of executing a fun yet interesting way of showing market research! "Keeping these benefactors in mind should also help minimize conflict between the two of you." ( Market research For Dummies, Pg. 75)
Today many market researchers use these same techniques to do realistic research, they will use focus groups to test product and get feedback. Also I have noticed many of this consumer research is paid for by the companies but they will also pay you as well. Many times you can also receive free product merchandise from the company doing the research study. These studies are happening everywhere today and like I said you can get paid and as stated in the book college students need money! Here's a Focus Group Number I have (702-733-0305)
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