WEEK 2 BOC: Online Quiz

1. 1. What is a booty pop, and what is its significance?
2. 2. Who spends more $$$ online, men or women?  Proportion? (%, $)
3. 3. Who spends more time online, men or women?
4. 4. What advantage do marketers have for women shopping online than men?

Booty Pop is padded pantie for a Hollywood backside. (www. BootyPop.com) The significance of this product is to give someone whom doesn't have a "booty" to have one. Makes them want to be confident. Woman judge each other.

"Men buy woman shop." (Moneying.com)
Men tend to spend more online with larger purchases and researching products. Woman purchase fast and spend smaller amounts on a lot of items. "Men spend 19% more online!" (Moneying.com)

Marketers have an advantage to woman because woman tend to use coupons and special mark downs more then men. Men won't look for coupon ads or discounts. Coupons and discounts are driven towards mothers and wife's.

Marketers need to be open to the their audience and consumers. "You don't know your targeted customers or competition as much as you would like to know them." (Marketing Research for Dummies, Pg. 3) I think a lot of times marketers don't acknowledge their audience and their open range of consumers. That is one of the most important parts of market research and product development.

In my own experience I have noticed this that men want radios, televisions, boats, trucks, and just big toys in general. Woman tend to want lots of small items and get stuck paying for the mens necessities. Generally larger items are higher priced and so it seems more of an impact then a bunch of small items but, the small items are generally worn out or disposed of within the first part of its lifecycle.