WEEK 4 EOC: Marketing Research Methods Used In The Movie BIG

In the movie Big with Tom Hanks magically turning into a brilliant product researcher from being a child just overnight! The movie illustrated several ways that research was done. "Unfortunately , theres no magic solution to orientation based conflict. If you've established a trusting relationship, trying to appreciate each others perspectives is the path to conflict resolution." (Market Research For Dummies, Pg. 75)
The movie shows many examples of Tom Hanks trying out the products, I remember this was so exciting, it brought ideas to television no one ever really thought of as a majorly fun job to have as a researcher. Although Tom Hanks was acting as a grown up in the movie his child like mind set helped him be a kid again and think like one, which in marketers eyes this was great to be in the actual mind of a child. This would allow them to get accurate data and research as needed. "It is also critical that you remember the research benefactors : your business and it's customers." (Marketing Research for Dummies, Pg. 75) With Tom Hanks still having child like mindset it was perfect. The movie did a great job of executing a fun yet interesting way of showing market research! "Keeping these benefactors in mind should also help minimize conflict between the two of you." ( Market research For Dummies, Pg. 75)
Today many market researchers use these same techniques to do realistic research, they will use focus groups to test product and get feedback. Also I have noticed many of this consumer research is paid for by the companies but they will also pay you as well. Many times you can also receive free product merchandise from the company doing the research study. These studies are happening everywhere today and like I said you can get paid and as stated in the book college students need money! Here's a Focus Group Number I have (702-733-0305)

WEEK 4 BOC: The Significance of Beautiful Stranger T.V.

"Beautiful Stranger TV is a style hub featuring the most fabulous looks from the street (and occasionally backstage at fashion shows). The compelling content, which is raw, edgy and fun, totally unscripted and completely authentic, drives the consumer to shop the looks right off the backs of the best dressed." ( Beautiful StrangerTV.com)

I had never heard of this site before, its very interesting, still kind of trying to understand how it all works and how these people were found. It's kind of a confusing website until you actually read into whats about. The content is awesome shows anybody and everybody that are everyday people doing fun things in the business and fashion world. They all share some common interests. To be honest I am still trying to figure this website out.

"BeautifulStranger was created by an Editor and Executive Producer whose combined credits over the past 25 years include: Women's Wear Daily, Real Simple, Glamour and W magazines, Showtime Networks, Inc., Nederlander Television and Film among others."( Beautiful Stranger TV)
There are a lot of blogs today especially fashion ones! Independent Fashion Blogger is a awesome one as well. Beautiful Stranger TV. is connected to Stylist website as well. There are many fashion blogs that can potential information to help you get jobs, noticed or even ideas. Fashion blogs today have become so wide spread they are utilized so much as a social networking tool! just as Beautiful Stranger TV. is. I recently started a fashion blog but have too many ideas to add to it. I feel like what can I do to make my blog stand out from others to actually get noticed like a full page advertisement in a newspaper! "The compelling content, which is raw, edgy and fun, totally unscripted and completely authentic, drives the consumer to shop the looks right off the backs of the best dressed." ."( Beautiful Stranger TV)

WEEK 3 EOC: 9-5 Secretaries Want to Kill Their Bosses

After Watching the movie 9 to 5, it definitely gives a whole different idea of how the work place once was before Human Resources came into play. It also shows that we as people are truly more sensitive then we used to be. There would be no toleration for what happened back then now. There would e law suites flying left and right. It really reminds me of Mad Men Series, the office idea is some what the same as in the movie 9 to 5. The movie was very accurate to how it was in those days. They were able to do independent research on secretaries that lived this day to day. They would have actual experience in an office by actually taking up a job in the field. This is a great way to get real research done. They also used a sort of focus group to interview and talk to real secretaries. "Regardless of your preferred level of assistance or research budget, you can turn to local entities, such as universities and research firms to help you design and execute a marketing study." (Marketing Research For Dummies, Pg. 66)

"Students whom engage  in real world research projects, typically receive extensive advice from one or more faculty members, instructors or advisers can give their input in support of students actual learning experiences should ensure proper conducted and hassle free market research." (Marketing Research for Dummies, Pg 67) I feel this is so true, having the faculty help guide you through these life experiences or on the job duties really help and can be helpful when executing a research method. Help from anyone knowledgeable is good but you have to be careful where they get their research from, then decide how valuable it really is. "Fortunately a good researcher can help you understand and structure your true problem." (Marketing Research For Dummies, Pg, 71)

The movie illustrated lots sf discrimination, and sexism and just plain out rudeness. Again what went on in that office would not stand a chance today. The location would have gotten shut down and those male bosses would be in jail!

WEEK 2 EOC: Research Survey and Results

In researching surveys online I found that most important is the data collected. If correct accurate data isn’t collected then the surveys and research done is basically a waste. In marketing there are several research strategies. “Basic research is the type of research that academics use." (Market Research For Dummies, Pg. 37) These are commonly used for journalism. “Applied Research is the type that research consultant departments use." (Marketing Research For Dummies. Pg. 38) This gives different ideas for different scenarios. The best research which I found in most of the surveys you had us view online at http://academic.marketresearch.com/index.asp?prid=1078246724.

was Exploratory, descriptive and applied. I talked about applied research earlier but exploratory and descriptive give descriptive and qualitative report information. “Exploratory research is qualitative research in depth interviews and observations."(Marketing Research For Dummies, Pg. 39) I think in my research for my project causal research will be effective, in which you will be able to tell if there is an effect from the cause. “Causal research chiefly relies on experiments to establish cause and effect relationships.”(Marketing Research for Dummies, Pg. 39) 

  A main thing to remember in doing research and surveys is combining information from various sources. “ Merging data from several sources is far more prohibited in Europe than in the united states. In Fact, some European laws preclude this practice.” (Marketing Research For Dummies, Pg. 55)
"Remember conducting unnecessary research merely to earn fees and cover overhead exspenses- which analogous to physcician performing unnecessary  surgery or dentist performing aunneseccary dental work, is a major abuse that you should avoid." (Marketing Research For Dummies, Pg. 58) Thats why its necessary for you to make a plan for your research technique, and try to foolw the best route that will elude any un-needed information or wasted data.

WEEK 1 EOC : What Do I Expect From this Class

I never expect anything these days, I hope to get out of this class a variety of things. There are many aspects to market research, one being consumer markets, product knowledge, and most importantly research! I want to learn the best ways to utilize gathered research. I would also like to learn the best ways to do market research , and the best methods to market research. Being as i have had you before, I am not expecting to not learn anything, I have always learned in your classes more then I have ever hoped! I have paged through the book (Marketing for Dummies, by Micheal R. Hyman) and read the first chapter and find that it is an easy read. I am glad it is a book you have provided because then I can actually read it thoroughly. I am delighted to be in your class love the subject matter, book and instructor already!

I also hope to acheive an A grade in your class! I will make it to every class ( I hope god lets me...) I no matter what will make it whether its late or early! I have always learned life lessons in your classes as well. Some people gripe about your teaching methods but me personally I love them! I was very thankful the book was provided as well.

Just to add something I have never asked my teacher before, I would like a teacher that would do all the work we did and share with the class their work, I think student might be more willing to do the work. I think marketing is important for all of us art students, we need marketing to introduce ourselves into our industry. I hope everyone gets the most out of the classes as I do.

WEEK 2 BOC: Online Quiz

1. 1. What is a booty pop, and what is its significance?
2. 2. Who spends more $$$ online, men or women?  Proportion? (%, $)
3. 3. Who spends more time online, men or women?
4. 4. What advantage do marketers have for women shopping online than men?

Booty Pop is padded pantie for a Hollywood backside. (www. BootyPop.com) The significance of this product is to give someone whom doesn't have a "booty" to have one. Makes them want to be confident. Woman judge each other.

"Men buy woman shop." (Moneying.com)
Men tend to spend more online with larger purchases and researching products. Woman purchase fast and spend smaller amounts on a lot of items. "Men spend 19% more online!" (Moneying.com)

Marketers have an advantage to woman because woman tend to use coupons and special mark downs more then men. Men won't look for coupon ads or discounts. Coupons and discounts are driven towards mothers and wife's.

Marketers need to be open to the their audience and consumers. "You don't know your targeted customers or competition as much as you would like to know them." (Marketing Research for Dummies, Pg. 3) I think a lot of times marketers don't acknowledge their audience and their open range of consumers. That is one of the most important parts of market research and product development.

In my own experience I have noticed this that men want radios, televisions, boats, trucks, and just big toys in general. Woman tend to want lots of small items and get stuck paying for the mens necessities. Generally larger items are higher priced and so it seems more of an impact then a bunch of small items but, the small items are generally worn out or disposed of within the first part of its lifecycle.