WEEK 8 EOC:Hypothesis and 12 Questions

Hypothesis:
Changing the marketing signage colors and details for our markdown products will increase sales volume on clearance items.


1.) What stands out the most on the sale signage?
-Price
-Savings
-Product information
2.) Do you understand the sale signage?
-Yes
-No
3.) Do you notice red as sale or yellow?
-Red
-Yellow
4.) Do you shop sale items?
-Yes
-No
5.) Where is the sale area?
-Front of store
-Back of store
-Not sure
6.) Do you get excited when you see a sale sign outside a store?
-Yes
-No
7.) How important is it that you know what you are saving in dollars?
-Not at all
-Somewhat
-Most important
8.) Do you look for sale items only?
-Yes
-No
9.) How many sale items did you see today?
-
10.) Did you come in today for a sale item?
-Yes
-No
11.) Did you purchase any items from the Bonanza area ?
-Yes
-No
12.) How did you hear about us?
-Friend
-Newspaper/Flyer
-Radio
-Contractor
-Online
-Other
13.) Did the marketing get you excited?
-Yes
-No