WEEK 8 BOC: Hypothesis and 20 Questions

Hypothesis:
Changing the marketing signage colors and details for our markdown products will increase sales volume on clearance items.
1.) What stands out the most on the sale signage?
-Price
-Savings
-Product information
2.) Do you understand the sale signage?
-Yes
-No
3.) Do you notice red as sale or yellow?
-Red
-Yellow
4.) Do you shop sale items?
-Yes
-No
5.) Where is the sale area?
-Front of store
-Back of store
-Not sure
6.) Do you get excited when you see a sale sign outside a store?
-Yes
-No
7.) How important is it that you know what you are saving in dollars?
-Not at all
-Somewhat
-Most important
8.) Do you look for sale items only?
-Yes
-No
9.) How many sale items did you see today?
 -
10.) Did you come in today for a sale item?
-Yes
-No
11.) Did you purchase any items from the Bonanza area ?
-Yes
-No
12.) How did you hear about us?
-Friend
-Newspaper/Flyer
-Radio
-Contractor
-Online
-Other
13.) Did the marketing get you excited?
-Yes
-No
14.) Do you like the marketing throughout the store?
-Yes
-No
15.) Whats more important cost or quality?
-Cost
-Quality
16.) Do you receive emails or flyer's?
-Yes
-No
17.) What did you purchase today, and was it on sale?
-
18.) How long did you stay at the store?
-1hr
-2hr
-3+hrs
19.) How often do you purchase sale items?
-Always
-Sometimes
-Never
20.) Did you spend more money then you expected to?
-Yes
-No