WEEK 8 EOC:Hypothesis and 12 Questions

Hypothesis:
Changing the marketing signage colors and details for our markdown products will increase sales volume on clearance items.


1.) What stands out the most on the sale signage?
-Price
-Savings
-Product information
2.) Do you understand the sale signage?
-Yes
-No
3.) Do you notice red as sale or yellow?
-Red
-Yellow
4.) Do you shop sale items?
-Yes
-No
5.) Where is the sale area?
-Front of store
-Back of store
-Not sure
6.) Do you get excited when you see a sale sign outside a store?
-Yes
-No
7.) How important is it that you know what you are saving in dollars?
-Not at all
-Somewhat
-Most important
8.) Do you look for sale items only?
-Yes
-No
9.) How many sale items did you see today?
-
10.) Did you come in today for a sale item?
-Yes
-No
11.) Did you purchase any items from the Bonanza area ?
-Yes
-No
12.) How did you hear about us?
-Friend
-Newspaper/Flyer
-Radio
-Contractor
-Online
-Other
13.) Did the marketing get you excited?
-Yes
-No

WEEK 8 BOC: Hypothesis and 20 Questions

Hypothesis:
Changing the marketing signage colors and details for our markdown products will increase sales volume on clearance items.
1.) What stands out the most on the sale signage?
-Price
-Savings
-Product information
2.) Do you understand the sale signage?
-Yes
-No
3.) Do you notice red as sale or yellow?
-Red
-Yellow
4.) Do you shop sale items?
-Yes
-No
5.) Where is the sale area?
-Front of store
-Back of store
-Not sure
6.) Do you get excited when you see a sale sign outside a store?
-Yes
-No
7.) How important is it that you know what you are saving in dollars?
-Not at all
-Somewhat
-Most important
8.) Do you look for sale items only?
-Yes
-No
9.) How many sale items did you see today?
 -
10.) Did you come in today for a sale item?
-Yes
-No
11.) Did you purchase any items from the Bonanza area ?
-Yes
-No
12.) How did you hear about us?
-Friend
-Newspaper/Flyer
-Radio
-Contractor
-Online
-Other
13.) Did the marketing get you excited?
-Yes
-No
14.) Do you like the marketing throughout the store?
-Yes
-No
15.) Whats more important cost or quality?
-Cost
-Quality
16.) Do you receive emails or flyer's?
-Yes
-No
17.) What did you purchase today, and was it on sale?
-
18.) How long did you stay at the store?
-1hr
-2hr
-3+hrs
19.) How often do you purchase sale items?
-Always
-Sometimes
-Never
20.) Did you spend more money then you expected to?
-Yes
-No

WEEK 7 EOC: Examples of Questions

There are a lot of surveys everyday and all kinds of types of questions get put into these surveys. Questions on a survey are the most important aspect of the survey next to the surveyor. Think about all the times you have taken a survey, now think of the questions you answered, were they appropriate and did you feel comfortable answering them. the person answering the questions needs to feel comfortable and the questions need to be relevant to the information you are trying to obtain.
Mentally challenging questions: If you ask mentally challenging questions, you should place them after the midpoint of your questionnaire. Otherwise respondents faced with a tough question may become frustrated and decide not complete your questionnaire. 
(Marketing Research kits for Dummies, Pg. 194)
I find these are more realistic when getting information they tend to give better information.
Sensitive questions: Sensitive questions consist of age, income, occupation, family configuration, these are better towards the end. (Marketing Research kits for Dummies, Pg. 194)

I am sensitive to the age question myself.

Open ended questions: Open ended questions give a range of answers, sometimes can be clouded by opinion.

Closed questions: Yes, and No. These are best to get direct answers and specifics to the survey questions.

Choosing answer formats can mis-interpret survey answers as well. Using the appropriete answer formats consist of scales, least to best, yes or no, and open ended answers. Its best to stay consistant with your answer format throughout the whole survey.

Practices to avoid: Regardless of the questionnaire format you choose, avoid needlessly complex formats. Doing so will help keep your respondents in good frame of mind and motivate them to complete questionnaire. (Marketing Research kits for Dummies, Pg. 201)
You can produce surveys and market research but if its not real information and answers its completely a waste.
"I like to do my principal research in bars, where people are more likely to tell the truth or, at least, lie less convincingly than they do in briefings and books."- P.J. O'Rourke quotes

WEEK 6 EOC: Tax Cut Survey

Part of the problem in this survey is that over half of the people that are taking this survey don't even pay taxes. They are surveying about making the information irrelevant and isn't consistent with its survey questions. The questions give the answers. The questions are very vague and not as relevant as need to be detailed in a survey for such information.Inaccurate Information Gleaned from the Web Costs IT Departments Time and Money

A survey commissioned by Safari Books Online finds that IT professionals spend as much as two hours each workday searching the web for information they need to do their jobs. Unfortunately, the information they get isn't always accurate and leads to costly, embarrassing and time-consuming mistakes.

By Meridith Levinson
Thu, May 29, 2008

(http://www.cio.com/article/373013/Inaccurate_Information_Gleaned_from_the_Web_Costs_IT_Departments_Time_and_Money)
The problem today is we are so into getting information from the internet, but are we getting reliable information.

WEEK 5 EOC : Privacy

Today there are so many hackers! Hackers can consist of many types, web hackers, credit card hackers, and identity hackers. Microsoft built Windows 95 to have an ability to log into the computer. Microsoft made it possible to have engineers access your computer for potential help. Pretty soon file sharing is going to share all information, however now hackers can get into your system and control your ability from a distance, and then take all of your private information.
Instead of being the one getting hacked, protect yourself, here are  a list of ways to better protect your privacy. (https://www.eff.org/wp/effs-top-12-ways-protect-your-online-privacy)

 1) Do not reveal personal information inadvertently.

 2) Turn on cookie notices in your Web browser, and/or use cookie management software or infomediaries.

 3) Keep a "clean" e-mail address.

 4) Don't reveal personal details to strangers or just-met
"friends".

 5) Realize you may be monitored at work, avoid sending highly
personal e-mail to mailing lists, and keep sensitive files on your
home computer.

 6) Beware sites that offer some sort of reward or prize in
exchange for your contact info.

 7) Do not reply to spammers, for any reason.

 8) Be conscious of Web security.

 9) Be conscious of home computer security.

10) Examine privacy policies and seals.

   Check out the website and read more detail on how to keep yourself protected today. Don't trust any site until you have researched it properly. The only person responsible for your information is yourself. Take time to protect your computer and your identity, be sure to take all precautions and you can never be too safe.
Along with making sure that you are safe, always making sure your children are safe as well. Children fall into a whole other protection. Its one thing to be violated, but to have your child in danger of their identity. A lot of hackers will use children to get information. The reverse of this is children hacking, today it is known that violence and crime starts at an earlier age, hacking is just one method of child crimes today.
CP - Children’s Online Privacy
The Children’s Online Privacy Protection Act (COPPA) gives parents control over what information websites can collect from their kids. If you run a website designed for kids or have a website geared to a general audience but collect information from someone you know is under 13, you must comply with COPPA’s two main requirements. For answers to particular questions, call the COPPA Compliance Hotline at 202-326-3140.(http://business.ftc.gov/controller/cp-children%E2%80%99s-online-privacy)

 

WEEK 4 EOC: Marketing Research Methods Used In The Movie BIG

In the movie Big with Tom Hanks magically turning into a brilliant product researcher from being a child just overnight! The movie illustrated several ways that research was done. "Unfortunately , theres no magic solution to orientation based conflict. If you've established a trusting relationship, trying to appreciate each others perspectives is the path to conflict resolution." (Market Research For Dummies, Pg. 75)
The movie shows many examples of Tom Hanks trying out the products, I remember this was so exciting, it brought ideas to television no one ever really thought of as a majorly fun job to have as a researcher. Although Tom Hanks was acting as a grown up in the movie his child like mind set helped him be a kid again and think like one, which in marketers eyes this was great to be in the actual mind of a child. This would allow them to get accurate data and research as needed. "It is also critical that you remember the research benefactors : your business and it's customers." (Marketing Research for Dummies, Pg. 75) With Tom Hanks still having child like mindset it was perfect. The movie did a great job of executing a fun yet interesting way of showing market research! "Keeping these benefactors in mind should also help minimize conflict between the two of you." ( Market research For Dummies, Pg. 75)
Today many market researchers use these same techniques to do realistic research, they will use focus groups to test product and get feedback. Also I have noticed many of this consumer research is paid for by the companies but they will also pay you as well. Many times you can also receive free product merchandise from the company doing the research study. These studies are happening everywhere today and like I said you can get paid and as stated in the book college students need money! Here's a Focus Group Number I have (702-733-0305)

WEEK 4 BOC: The Significance of Beautiful Stranger T.V.

"Beautiful Stranger TV is a style hub featuring the most fabulous looks from the street (and occasionally backstage at fashion shows). The compelling content, which is raw, edgy and fun, totally unscripted and completely authentic, drives the consumer to shop the looks right off the backs of the best dressed." ( Beautiful StrangerTV.com)

I had never heard of this site before, its very interesting, still kind of trying to understand how it all works and how these people were found. It's kind of a confusing website until you actually read into whats about. The content is awesome shows anybody and everybody that are everyday people doing fun things in the business and fashion world. They all share some common interests. To be honest I am still trying to figure this website out.

"BeautifulStranger was created by an Editor and Executive Producer whose combined credits over the past 25 years include: Women's Wear Daily, Real Simple, Glamour and W magazines, Showtime Networks, Inc., Nederlander Television and Film among others."( Beautiful Stranger TV)
There are a lot of blogs today especially fashion ones! Independent Fashion Blogger is a awesome one as well. Beautiful Stranger TV. is connected to Stylist website as well. There are many fashion blogs that can potential information to help you get jobs, noticed or even ideas. Fashion blogs today have become so wide spread they are utilized so much as a social networking tool! just as Beautiful Stranger TV. is. I recently started a fashion blog but have too many ideas to add to it. I feel like what can I do to make my blog stand out from others to actually get noticed like a full page advertisement in a newspaper! "The compelling content, which is raw, edgy and fun, totally unscripted and completely authentic, drives the consumer to shop the looks right off the backs of the best dressed." ."( Beautiful Stranger TV)