WEEK 7 EOC: Examples of Questions

There are a lot of surveys everyday and all kinds of types of questions get put into these surveys. Questions on a survey are the most important aspect of the survey next to the surveyor. Think about all the times you have taken a survey, now think of the questions you answered, were they appropriate and did you feel comfortable answering them. the person answering the questions needs to feel comfortable and the questions need to be relevant to the information you are trying to obtain.
Mentally challenging questions: If you ask mentally challenging questions, you should place them after the midpoint of your questionnaire. Otherwise respondents faced with a tough question may become frustrated and decide not complete your questionnaire. 
(Marketing Research kits for Dummies, Pg. 194)
I find these are more realistic when getting information they tend to give better information.
Sensitive questions: Sensitive questions consist of age, income, occupation, family configuration, these are better towards the end. (Marketing Research kits for Dummies, Pg. 194)

I am sensitive to the age question myself.

Open ended questions: Open ended questions give a range of answers, sometimes can be clouded by opinion.

Closed questions: Yes, and No. These are best to get direct answers and specifics to the survey questions.

Choosing answer formats can mis-interpret survey answers as well. Using the appropriete answer formats consist of scales, least to best, yes or no, and open ended answers. Its best to stay consistant with your answer format throughout the whole survey.

Practices to avoid: Regardless of the questionnaire format you choose, avoid needlessly complex formats. Doing so will help keep your respondents in good frame of mind and motivate them to complete questionnaire. (Marketing Research kits for Dummies, Pg. 201)
You can produce surveys and market research but if its not real information and answers its completely a waste.
"I like to do my principal research in bars, where people are more likely to tell the truth or, at least, lie less convincingly than they do in briefings and books."- P.J. O'Rourke quotes